What is needed to translate an innovation in technology into a commercially viable product?” This is the most common question that comes to the minds of innovators, aspiring entrepreneurs, research administrators, and economic agencies. We seek to answer this through the TIM model, in which TIM is an acronym for technology, intellectual property rights and market.
The unique selling point (USP) of the TIM model lies at the intersection of all three areas. An idea having an USP is often a major requirement for successful commercialization. In this workshop, participants will be trained to work out the USP using the toolkit provided in the hands-on session. The key purpose of this toolkit is to break down, structure and present the appearing problems or questions within the TIM model. Catchy and intuitive examples based on real ideas/inventions will be used throughout the workshop.
WHAT PARTICIPANTS WILL LEARN
This workshop aims to introduce to seminar participants to various aspects of the commercialization of ideas as part of a startup. Thereby, the path from an idea from scratch to the product itself and its commercialization is described using a theoretical model and a corresponding practical toolkit. This allows the participants to gain a structured and convenient insight into the topic.
WHO SHOULD ATTEND
- Civil servants dealing with issues on Intellectual Patents, Law and Trade
- Researchers from academic institutions and research institutes
- Staff from commercialization offices in both the public and private sectors
The course will be jointly taught by Prof. Alexander Koch and Mr Gerd Zimmermann. Prof. Dr.-Ing. Alexander W. Koch is the Chair of Measurement Systems and Sensor Technology at the Technical University of Munich (TUM), with various research interests in areas such as optomechatronic measurement technology, laser measurement systems and optical fiber sensors. Prof. Koch is also an active entrepreneur. Mr Gerd Zimmermann is a a qualified European and German Patent Attorney, and holds a diploma (equivalent to a Masters) in physics. He prepared and prosecuted many cases in the field of nanotechnology, medical technology, automation and electron optics. Mr. Zimmermann completed part of his training as a patent attorney at the German Patent Office, the Federal Patent Court and the District Court of Munich, and has conducted assessments and visualizations of larger patent portfolios at various companies.