Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your click-through rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore.
WHAT PARTICIPANTS WILL LEARN
Email marketing has been around for over 40 years, and for good reason. It’s a highly personalized, one to one, conversion focused channel that you own. This is a rarity in today’s pay to play environment of new marketing platforms. This course gives marketers an interdisciplinary approach to managing email marketing. By achieving this certification, you will have an understanding of advanced email marketing tactics and its purpose in your inbound marketing strategy. Most importantly, it will help you to close leads successfully.
WHO SHOULD ATTEND
- Marketers looking to advance their marketing career with an advanced certification.
- Marketing Leaders who want their team to get more out of every email sent.
- Entrepreneurs who need to grow their audience, and nurture their customers.
- Students looking for internships or full-time positions in digital marketing roles.
Bryan Lee is an Entrepreneur and a self-taught iOS Developer. He is also the cofounder of Intraix, an energy management solution company that provides critical insight into customer energy usage through a range of actionable reports, advanced analytics, and interactive performance charts. Bryan leads the product and marketing team in Intraix. The company has also been selected as part of the Singapore Smart Nation Program vendors in 2016. Bryan is responsible for growth strategy of building up leads for Intraix and ensuring that ongoing optimization efforts for inbound marketing exceed campaign objectives.