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Innovation Tactics: Tactical Approaches to Drive and Manage Innovation

Overview

In today’s fast-changing business landscape, mastering innovation management is key to organisational success. This online synchronous course blends theory with actionable strategies, focusing on the often-overlooked intersection of intellectual property (IP) and R&D.

Led by an experienced IP attorney who has drafted over 20,000 patents for global industry leaders, the course offers rare insider insights into protecting innovation while navigating market dynamics. Across eight virtual sessions, you’ll explore proven and emerging methodologies, gaining hands-on experience with powerful innovation tools.

Key modules cover software for innovation management, real-world case studies, and practical frameworks to move ideas from concept to execution. You’ll also learn techniques to prioritise and manage multiple innovation initiatives effectively.

A specialised section on aligning IP rights with R&D efforts will equip you with the knowledge to safeguard and scale your innovations. Whether you’re enhancing team creativity or building a robust innovation pipeline, this course empowers you to lead with clarity and confidence.

Programme Partner

schweiger and partners logo

Who Should Attend

  • Mid to senior-level professionals in innovation management, R&D, and strategic planning across industries
  • Learners in innovation, business, or engineering disciplines seeking practical skills for innovation leadership
  • Professionals seeking to lead innovation initiatives within their organisations

What You Will Learn

Module 1: Introduction to Tactical Innovation Management

  • The transition from strategic to tactical innovation approaches
  • Understand the role and responsibilities of an Innovation Navigator

Module 2: Case Studies: Learning from Failed Innovations

  • Extract valuable lessons from analysing real-world innovation failures
  • Identify common pitfalls and prevention strategies

Module 3: Mastering the Complexity: Managing Multiple Innovation Projects

  • Apply portfolio management tools and prioritisation techniques
  • Effectively allocate resources and navigate project roadblocks

Module 4: Enhancing Research & Development

  • Implement TRIZ problem-solving methodology
  • Apply Design Thinking and Agile/Scrum frameworks to R&D processes

Module 5: Synchronising Intellectual Property (IP) and R&D Efforts

  • Understand Freedom-to-Operate (FTO) principles
  • Strategically plan IP protection for innovation initiatives

Module 6: Innovation Marketing: Generating Market Response

  • Develop effective tactics for introducing innovations to market
  • Capture and leverage market feedback for product refinement

Module 7: Navigating Non-incremental Innovations and Pivoting

  • Recognise pivot triggers and implement effective pivoting strategies
  • Overcome challenges in disruptive innovation management

Module 8: Course Wrap-Up and Future Trends

  • Apply key lessons from the course to real-world scenarios
  • Stay current with emerging innovation management trends

Certification

Participants will be awarded a Digital Certificate of Attendance issued by TUM Asia who meet the minimum attendance requirement of 75%.

Schedule

Module Duration and Time
Module 1 – Introduction to Tactical Innovation Management
Every Tuesday across 8 weeks

8:00 pm – 9:30 pm (SGT)
7:00 am – 8:30 am (SGT) *Only for US Guest Speakers

1.5 hours per module

Synchronous e-Learning
Module 2 – Case Studies: Learning from Failed Innovations
Module 3 – Mastering the Complexity: Managing Multiple Innovation Projects
Module 4 – Enhancing Research & Development
Module 5 – Synchronising Intellectual Property (IP) and R&D Efforts
Module 6 – Innovation Marketing: Generating Market Response
Module 7 – Navigating Non-incremental Innovations and Pivoting
Module 8 – Course Wrap-up and Future Trends

Instructor

Martin Schweiger 

Global Innovation Strategist & Expert for AI-Assisted Patent Drafting & AI Keynote Speaker / Patent Attorney (EP, DE, SG, UPC)

Martin Schweiger is an intellectual property attorney with over 33 years of practice, serving as the CEO of Schweiger & Partners since 1996. He has drafted more than 20,000 patents for global clients including General Motors, Airbus, Lenovo, Siemens, and Infineon. 

Martin holds multiple legal qualifications as a European Patent Attorney, German Patent & Trademark Attorney, and Singapore Patent Attorney, combining technical expertise from his engineering studies at Technical University of Munich with comprehensive legal training. 

As a Supply Lecturer at Technische Universität München Asia since 2011, he trains graduate engineering students in Intellectual Property and Business Law. Martin actively contributes to the innovation ecosystem as Chairman of the Innovation International Circle and through his published works, including “The Robot Patent Drafting Manifesto” and “The 4×4 Innovation Strategy.”

Fees

The fee for each participant per module is SGD 1,397.00 (GST inclusive).

Registration closes one week prior to the module start date. Payment must be completed before the module begins.

Contact Us

For any admissions or course-related enquiries, please contact the Office of Executive Development at exd@tum-asia.edu.sg.

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