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Navigating Innovation: A Practitioner’s Guide to Auditing and Managing Ventures

概述

In today’s competitive landscape, turning ideas into profitable ventures requires more than creativity — it demands strategic thinking, structured management, and a deep understanding of innovation. This 6-session online course equips practitioners with practical tools and techniques to effectively audit and manage innovation initiatives, ensuring that ideas are transformed into impactful, market-ready outcomes.

Led by an experienced IP attorney who has drafted over 20,000 patents for global industry leaders, learners will explore core frameworks such as the Ansoff Matrix, alongside insights from key texts like The Attacker’s Advantage and Blue Ocean Strategy. Topics include technology readiness, product refinement, and intellectual property protection, as well as a rare look into the innovator’s mindset — covering the Fuzzy Front End and adaptable approaches like the “Serial Innovator” model.

Delivered through a dynamic blend of readings, screencasts, and interactive questionnaires, this course encourages active participation, reflection, and discussion — providing a comprehensive foundation for navigating innovation with clarity and purpose.

Programme Partner

Who Should Attend

Mid to senior-level professionals in innovation management, R&D, and strategic planning across industries
Learners in innovation, business, or engineering disciplines seeking practical skills for innovation leadership
Professionals seeking to lead innovation initiatives within their organisations

What You Will Learn

Learners will delve into the multifaceted realm of innovation through methodologies and tools including:

Ansoff Matrix
S-Curve
Different perspectives in innovation
“Lean Startup” approach
Areas of Freedom-to-operate
“Explore-Exploit Continuum”

Certification

Participants will be awarded a Digital Certificate of Attendance issued by TUM Asia who meet the minimum attendance requirement of 75%.

Schedule

Module	Duration and Time (Commencing in Sep 2025)
Module 1 – “Innovation” Becomes A Useful Term When Put Into the Right Context	Every Wednesday across 6 weeks 8:00 pm – 9:30 pm (SGT) 7:00 am – 8:30 am (SGT) *Only for US Guest Speakers 1.5 hours per module Synchronous e-Learning
Module 2 – Technology Readiness, Product Perfection, and Patent Protection
Module 3 – The Roles of Strategy, Tactics & Plans, and History in Innovation
Module 4 – Market Response Testing and Pivoting
Module 5 – Freedom to Operate – Often Underestimated and Neglected
Module 6 – The Fuzzy Front End (FFE) in Breakthrough Innovation and Innovator Personality Traits

Instructor

Martin Schweiger

Global Innovation Strategist & Expert for AI-Assisted Patent Drafting & AI Keynote Speaker / Patent Attorney (EP, DE, SG, UPC)

Martin Schweiger is an intellectual property attorney with over 33 years of practice, serving as the CEO of Schweiger & Partners since 1996. He has drafted more than 20,000 patents for global clients including General Motors, Airbus, Lenovo, Siemens, and Infineon.

Martin holds multiple legal qualifications as a European Patent Attorney, German Patent & Trademark Attorney, and Singapore Patent Attorney, combining technical expertise from his engineering studies at Technical University of Munich with comprehensive legal training.

As a Supply Lecturer at Technische Universität München Asia since 2011, he trains graduate engineering students in Intellectual Property and Business Law. Martin actively contributes to the innovation ecosystem as Chairman of the Innovation International Circle and through his published works, including “The Robot Patent Drafting Manifesto” and “The 4×4 Innovation Strategy.”