{"id":8014,"date":"2016-09-16T13:57:06","date_gmt":"2016-09-16T05:57:06","guid":{"rendered":"https:\/\/tum-asia.edu.sg\/?p=8014"},"modified":"2016-10-05T11:40:57","modified_gmt":"2016-10-05T03:40:57","slug":"direct-marketing-ws","status":"publish","type":"post","link":"https:\/\/tum-asia.edu.sg\/cn\/direct-marketing-ws\/","title":{"rendered":"Direct Marketing Workshop (1-Day)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/tum-asia.edu.sg\/wp-content\/uploads\/Direct-Marketing-Course-web-banner-1024x368.jpg\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"\" title=\"direct-marketing-course-web-banner\" srcset=\"https:\/\/tum-asia.edu.sg\/wp-content\/uploads\/Direct-Marketing-Course-web-banner-1024x368.jpg 1024w, https:\/\/tum-asia.edu.sg\/wp-content\/uploads\/Direct-Marketing-Course-web-banner-300x108.jpg 300w, https:\/\/tum-asia.edu.sg\/wp-content\/uploads\/Direct-Marketing-Course-web-banner.jpg 1458w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Email as a marketing channel isn\u2019t going anywhere anytime soon. According to Nielsen, email is\u00a0one of the most effective methods for mobilizing contacts. This suggests that if you hope to\u00a0improve your click-through rates or increase your conversion rates, using a personalized email\u00a0message could be one of the best avenues to explore.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\"><strong>WHAT PARTICIPANTS WILL LEARN<\/strong><\/span><\/p>\n<p>Email marketing has been around for over 40 years, and for good reason. It\u2019s a highly personalized, one to one, conversion focused channel that you own. This is a rarity in today\u2019s pay to play environment of new marketing platforms. This course gives marketers an interdisciplinary approach to managing email marketing. By achieving this certification, you will have an understanding of advanced email marketing tactics and its purpose in your inbound marketing strategy. Most importantly, it will help you to close leads successfully.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\"><strong>WHO SHOULD ATTEND<\/strong><\/span><\/p>\n<ul>\n<li>Marketers looking to advance their marketing career with an advanced certification.<\/li>\n<li>Marketing Leaders who want their team to get more out of every email sent.<\/li>\n<li>Entrepreneurs who need to grow their audience, and nurture their customers.<\/li>\n<li>Students looking for internships or full-time positions in digital marketing roles.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\"><strong>TRAINER INFORMATION<\/strong><\/span><\/p>\n<p>Bryan Lee is an Entrepreneur and a self-taught\u00a0iOS Developer. He is also the cofounder\u00a0of\u00a0Intraix, an energy management solution company that provides critical insight into customer\u00a0energy usage through a range of actionable reports, advanced analytics, and interactive\u00a0performance charts.\u00a0Bryan leads the product and marketing team in Intraix. The company has also been selected as\u00a0part of the Singapore Smart Nation Program vendors in 2016. Bryan is responsible for growth\u00a0strategy of building up leads for Intraix and ensuring that ongoing optimization efforts for\u00a0inbound marketing exceed campaign objectives.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_tabs wpb_content_element\" data-interval=\"0\">\n\t\t<div class=\"wpb_wrapper wpb_tour_tabs_wrapper ui-tabs vc_clearfix\">\n\t\t\t<ul class=\"wpb_tabs_nav ui-tabs-nav vc_clearfix\"><li><a href=\"#tab-908451ab-a13c-10\">Course Details and Fees<\/a><\/li><li><a href=\"#tab-7f3107ec-2401-1\">Register For Course<\/a><\/li><li><a href=\"#tab-1457590840004-2-8\">Make An Enquiry<\/a><\/li><\/ul>\n\t<div id=\"tab-908451ab-a13c-10\" class=\"wpb_tab ui-tabs-panel wpb_ui-tabs-hide vc_clearfix\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>COURSE DATE<\/strong><br \/>\n21 September 2016<\/p>\n<p>&nbsp;<\/p>\n<p><strong>TIME<\/strong><br \/>\n9am \u2013 5pm<\/p>\n<p>&nbsp;<\/p>\n<p><strong>COURSE FEES*<\/strong><br \/>\nCourse Fee (before PIC Funding): SGD $400 ($428 with GST)<\/p>\n<p><span style=\"font-size: x-small;\"><em>*PIC Funding Available: 400% Tax Deduction or 40% Cash Payout of the course fee (net of government grant or\u00a0subsidy) under PIC scheme for training of employees! For details, please refer to IRAS website.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>LOCATION<\/strong><br \/>\nSIT@SP Building, 510 Dover Road<br \/>\nLevel 5<br \/>\nSingapore 139660<\/p>\n<p>&nbsp;<\/p>\n<p><strong>APPLICATION DEADLINE<\/strong><br \/>\nApplications close on 14 September 2016<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\n\t<div id=\"tab-7f3107ec-2401-1\" class=\"wpb_tab ui-tabs-panel wpb_ui-tabs-hide vc_clearfix\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--cforms name=\"Direct Mktg Workshop\"--><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\n\t<div id=\"tab-1457590840004-2-8\" class=\"wpb_tab ui-tabs-panel wpb_ui-tabs-hide vc_clearfix\">\n\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>If you have a question, please contact:<br \/>\nOffice of Executive Development<br \/>\nTechnische Universit\u00e4t M\u00fcnchen Asia (TUM Asia)<br \/>\nTel No. : +65 6777 7407<br \/>\nEmail : exd@tum-asia.edu.sg<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Email as a marketing channel isn\u2019t going anywhere anytime soon. According to Nielsen, email is\u00a0one of the most effective methods for mobilizing contacts. This suggests that if you hope to\u00a0improve your click-through rates or increase your conversion rates, using a personalized email\u00a0message could be one of the best avenues to explore. &nbsp; WHAT PARTICIPANTS WILL [...]","protected":false},"author":2,"featured_media":7982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-certificateprogrammes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TUM Asia<\/title>\n<meta name=\"description\" content=\"- Direct Marketing Workshop (1-Day)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tum-asia.edu.sg\/cn\/direct-marketing-ws\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Marketing Workshop (1-Day) - 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